Assignment: Social Media management

You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.

The paper

• Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.

• Must include a separate title page with the following:

o Title of paper
o Student's name
o Course name and number
o Instructor's name
o Date submitted

• Must use at least two scholarly sources in addition to the course text.

• Must document all sources in APA style as outlined in the Ashford Writing Center.

• Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center.