Assignment Questions based on the airline company ‘RYANAIR'.
Internal Environmental Analysis & Evaluation of Strategic Options
This individual 3000-word assignment builds on the theoretical knowledge gained in the Strategic management module.
Referring to the case study of Ryanair, the purpose of this assessment is to assess the strategic capabilities of the company by addressing the following:
1. A ‘VRIO' or analysis of the company
2. A ‘SWOT' and ‘TOWS' analysis of the company
3. Propose effective change management methods and theories that Ryanair could have used to ensure transformational change and how barriers can be overcome to achieve success
4a) Your strategic recommendation developed from your VRIO and TOWS analyses
4b) An overall evaluation of your recommendations in terms of ‘suitability', ‘feasibility' and ‘acceptability'
Assignment Structure
Title page: Title of Assignment, Full name, Student Number, Submission Deadline
Contents page: A list of key headings and associated page numbers
Executive summary: summarising the key issues facing Ryanair and briefly identifying the findings and recommendations of your internal analysis of the company.
Introduction: Which very briefly introduces Ryanair and European Budget airline industry; followed by a brief overview of the main areas to be addressed in the main body of your report.
Main body:
Section 1: VRIO analysis in which the key internal strategic capabilities of the company are addressed, as well as possible limitations in terms of Ryanair's strategic capabilities
Section 2: SWOT in which internal and external factors are identified and TOWS analysis, in which SO, ST, WO and WT options for the company are identified.
Section 3: Models of Change Management. You need to include a diagram of the change model that you have decided to use in your analysis.
You may want to consider any of the following Models:
John P Kotter's eight steps to successful change;
Kübler-Ross five stages transition (grief) cycle;
Prosci's five building blocks ADKAR (awareness, desire, knowledge, ability, reinforcement) model;
McKinsey's 7S (strategy, structure, systems, shared values, skills, style, staff) framework;
Kurt Lewin's change management model - unfreeze, transition and refreeze;
Burke-Litwin's causal change model;
Action research;
Gap analysis
Section 4: Which needs to include two activities:
4a) Strategic recommendations developed in light of the analysis presented sections 1 and 2.
4b) An overall SFA (suitability, feasibility, acceptability) evaluation of the forwarded recommendations presented in 3a.
Summary and conclusion: reiterating the main findings and concluding with your strategic recommendations.
Case Study - Ryanair: the low-fares airline - future directions?
Attachment:- Assignment Guidance.rar