ASSIGNMENT: MANAGEMENT INFORMATION SYSTEMS

Read the case study below and answer the questions that follow: 

Google, Apple and Microsoft Struggle for your Internet Experience 

In what looks like a college food fight, the three Internet titans-Google, Microsoft, and Apple-are in an epic struggle to dominate your Internet experience. What's at stake is where you search, buy, find your music and videos, and what device you will use to do all these things. The prize is a projected 2015 $400 billion e-commerce marketplace where the major access device will be a mobile smartphone or tablet computer. Each firm generates extraordinary amounts of cash based on different business models. Each firm brings billions of dollars of spare cash to the fight. 

QUESTION 1 - In your opinion, which mobile services provider, from the above case has the competitive advantage in 2015? Justify your answer, using relevant theory. (Additional Research Required) 

QUESTION 2 - "Mobile computing is becoming so popular that it will at some point render desktop pcs obsolete." Develop an argument either in agreement or disagreement with the statement.

QUESTION 3 - Discuss the strategies Apple can use to remain competitive should Google offer free applications. 

QUESTION 4 - Critically discuss the success of cloud-based applications proposed by Microsoft. 

Word limit: Approximately 5000 words.

Attachment:- MIS Case Study.rar