Assignment -

Overview - This assignment gives students the opportunity to apply the concepts learned in this and previous coursework to analyse a real-world case study scenario. This scenario will illustrate through example the practical importance and implications of management and strategic planning. This analytical exercise will improve students' understanding and ability to think critically about the business and its future direction, to better able to understand and analyse real business problems and strategies.

CASE STUDY - De Beers Group: Marketing Diamonds to Millennials

CASE STUDY QUESTIONS

1. In your opinion what are the main issues in the case? What analysis did you do to make this conclusion?

2. Define scope of the challenges De Beers face in relation to marketing to Millennials?

3. What would you recommend to De Beers with respect to its marketing strategy? Justify your recommendation.

Note: Please ensure a minimum of3(excluding the case study) scholarly references in relation to the analysis (these may be sourced journal articles, academic papers, Harvard readings, McKinsey publications etc.), and are cited in-text and in the reference list in support of your application of business models and frameworks.

CASE STUDY GUIDELINES -

Apply relevant business concepts and frameworks to answer the case study questions.

Demonstrate the use of critical thinking in relation to the questions and case study approach.

Analyse the industry dynamics in relation to the new growing Millennials Customer Group which the selected company is marketing to.

Analyse the industry, selected company's' competitive position.

Develop practical solutions for strategic issues facing the business.

Attachment:- Case Study.rar