Assignment - SWOT Analysis of a Chosen Company

Learning Outcomes Accessed

Assignment Specification and Assessment Criteria

A SWOT analysis is to be written on an organisation that you will be choosing for your Marketing Plan in Assignment. The organisation can be either a domestic or an International company supplying products or services.

Suggested table of contents:

1. Introduction

2. Background of organisation

(e.g. current operations, product/service offering, positioning, markets, financial situation, distribution networks etc)

3. Competitor analysis (brief overview of the main direct/indirect competitors)

4. SWOT Analysis

a) SWOT analysis table - draw a table and please specify at least 5 points in each quadrant

b) Explanation and discussion of SWOT Analysis Elements (based on 4 a)

5. Conclusion

6. References

7. Appendices (if any)