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Assignment - Read the case study and answer questions.

Case Study - Turnaround and development of strategy at Unilever

Questions -

1. Using ALL SEVEN criteria in preparing long-term objectives, assist Unilever's new CEO Paul Polman in developing a grand strategy which will contribute to the effective performance of the organisation. Each criteria should be mentioned clearly and supported by an evident explanation.

2. Based on the knowledge of the principles and practices of operations, recommend FIVE operational strategies to Paul Polman, the new CEO of Unilever. Each operational practice should be discussed clearly with a comprehensible strategy, supported by an evident explanation and an elaborated example.

3. Based on the knowledge of the principles and practices of management accounting, recommend FIVE strategies to Paul Polman, the new CEO of Unilever. Each management accounting practice should be discussed clearly with a comprehensible strategy, supported by an evident explanation and an elaborated example.

4. Based on the knowledge of the principles and practices of sales and marketing, recommend FIVE strategies to Paul Polman, the new CEO of Unilever. Each sales and marketing practice should be discussed clearly with a comprehensible strategy, supported by an evident explanation and an elaborated example.

5. Based on the knowledge of the principles and practices of human resources and risk management, recommend FOUR strategies to Paul Polman, the new CEO of Unilever. Each human resources and risk management practice should be discussed clearly with a comprehensible strategy, supported by an evident explanation and an elaborated example.

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