Assessment

The report will provide an analysis and reflection on your own SME or on the following SME business which will be allocated to you by your tutor:

Glide-utilities
Talonoutdoor

1. Produce a report for the management team of the company that describes the strategic position of the firm operations highlighting the uncertain and ambiguous international business environment. (MLO1)

2. Critically, evaluate the dynamic nature of the international business environment and how this might influence the development of a strategy for the firm's position in their current or potential global market and competition. (MLO2) AOL 2 Data Collection point.

3. Develop a potential business strategy for the firm using an array of strategic management tools that are appropriate for an SME operation. (MLO3)

- Please read in conjunction with the handout "Guidance Instructions on BECM Strategy Assessment".

Your answers should consider appropriate and relevant theories, models and concepts which demonstrate wider reading and which are appropriately cited and referenced using the APA referencing system.

Programme (Level) Learning Outcomes that this module contributes to:

Knowledge & Understanding:

6.1.1 Demonstrate critical understanding of key aspects of enterprise, entrepreneurship, business, management and leadership knowledge, at least some of which are at or informed by the forefront of aspects of the discipline.

6.1.2 Demonstrate an appreciation of the uncertainty, ambiguity and limits of knowledge

Intellectual / Professional Skills & Abilities:

6.2.1 Apply business, management and leadership knowledge in order to appreciate potential implications for strategic performance in a SME context

6.3.1 Apply techniques of analysis and enquiry through initiating and carrying out investigations into SME business related issues/projects.

Module Learning Outcomes

MLO1 Your appreciation of the uncertainty, ambiguity and limits of knowledge related to business strategy in an SME context.

MLO2 Your critical understanding of the dynamic nature of the business environment and how SMEs can position themselves within their global markets and competition. AOL 2 Data Collection point

MLO3 Your ability to apply strategic management tools and frameworks to a given SME context.