Assessment

Assessment Requirements:

You are required to conduct an integrated project to reflect your knowledge and skills that acquired during your degree study.

Your project can be a real world situation, e.g., your current or previous employer (please get permission from them before start), or any company that you are familiar with. Otherwise, you can choose from a case that is listed in attachment:

Requirements:

a) You can choose to conduct this project individually or in Group;
b) Submit the progress reports (no more than 2 pages);
c) Submit the final Project Report.

In your project report, you can address one or more aspects from the following key areas to discuss:

• Industry and competitive analysis
• Company resources and capabilities
• Global or multinational strategy
• E-business strategy issues
• Diversification strategies and the analysis of multi-business corporations

• Financial conditions and financial analysis
• Staffing, people management, incentives and rewards
• Organizational structure, core competencies, competitive capabilities, staffing
• Policies, procedures, operating systems, best practices, continuous improvement
• Corporate culture issues
• Ethics, values, social responsibility
• Corporate communication and public relations
In your final report, you need include: Section 1. Executive Summary;
Section 2. Background of the company / topic being studied; Section 3. Issues / Problems that being analysed;
Section 4. Detailed analysis of the identified issues by referring to disciplinary knowledge and skills learnt from your degree;
Section 5. Recommend solution / Suggestions
Section 6. Plan of your career or future study(Must individually complete)

Total words: 3000 words

Attachment:- BUS.rar