Assessment Brief

Assume that you are one of the best business management specialists and just newly hired in the consultancy firm.

One client is referred to you by the general manager.

You are required to do the following tasks to address the need of the client:

Tasks:

1. Write a short essay for the client who needs a piece of advice to start a new business which is totally different in Oman market.

2. Follow the structure and the required contents as specified below:
a. Introduction (75 words)
i. Brief information about the essay
ii. Theoretical background that relates the importance of business idea with in-text citation
b. Focal Business Concerns
i. Business Identity (75 words)
- Description of Products or Services
- Importance of the product to the customers
- Explanation of business need
- Advantage of the business compared to those that are existing in the market
- Location of the business and its justification
- Estimated start-up capital and its explanation
ii. Business Requirements (75 words)
- Environmental Analyses
- Pricing Strategy
- Customer Demographics
- Competitors
- Advertising and Promotional Strategies
- SWOT Analyses of the Business
c Conclusion (50 words)
Synthesis of the business idea.
d. References - Minimum of 5 maximum to 10 varied references.