ASSESSMENT - STRATEGY DEVELOPMENT FOR ZESPRI
Table of Contents
Executive summary
Introduction
1. Internal analysis
1.1 Resources and capabilities
1.1.1 Value chain analysis
1.1.2 Finance
1.1.3 Human resource management (HR)
1.1.4 Technology
1.1.5 Inbound logistics
1.1.6 Operations
1.1.7 Outbound logistics
1.1.8 Sales and marketing
1.2 Weaknesses, strengths and core competencies
1.2.1 VRIO analysis
2. External analysis
2.1 General environment
2.1.1 Hanson et al's version of PESTEL
2.1.2 Political / legal
2.1.3 Economic
2.1.4 Sociocultural
2.1.5 Technological
2.1.6 Demographic
2.1.7 Physical
2.1.8 Global
2.2 Industry environment
2.2.1 Five forces
2.3 Competitive environment
2.3.1 Competitor
2.3.2 Competitor
2.3.3 Competitor
2.4 External analysis results
2.4.1 Opportunities
2.4.2 Threats
2.4.3 Critical success factors
3. Strategic analysis and recommendation
3.1 Conclusions of internal and external analyses
3.1.1 SWOT summary
3.2 Strategic options
3.2.1 TOWS matrix
3.2.2 SO
3.2.3 ST
3.2.4 WO
3.2.5 WT
3.3 Recommendation
3.3.1 Selected strategic option
3.3.2 Target customer profile
3.3.3 Generic strategy classification
3.3.4 New/improved value chain activities
3.3.5 Five forces justification for new strategy
4. Stakeholder management and communications
4.1 Vision statement
4.2 Mission statement
4.3 Stakeholder identification
4.3.1 Capital market
4.3.2 Product market
4.3.3 Organisational
4.3.4 Natural environment
4.4 Stakeholder needs or objectives
4.5 Stakeholder prioritisation
4.5.1 Power
4.5.2 Urgency
4.5.3 Importance
4.6 Stakeholder management plan
4.6.1 Trade-offs
4.6.2 Balanced plan to support the new strategy
References
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