Assessment - Strategic Analysis Report

Write Strategic Report (maximum 3,000 words) involving an in-depth, strategic analysis of a large organisation.

Instructions for assessment -

The Strategic Report should strictly NOT exceed 3,000 words and demonstrate clear report style with relevant Harvard references. It is to be a unified whole that answers three questions (see below) focused on the selected organisation. Formative work in weekly seminars will guide students through analytical techniques and processes required to complete the task.

For the selected organisation, assume you are an outside consultancy reporting to the Chief Executive. The Strategic Report should:-

1). Identify 3 key strategic issues facing the organisation with a clear explanation of why they are "strategic".

2). Analyse fully the resources and key capabilities of the organisation plus key factors that give the company its competitive advantage.

3) Assess the extent to which the organisation's competitive strategy addresses its strategic issues, and suggest improvements where they might be justified.

4) Presentation (10%) We expect a professional report with clear report style (not an essay) e.g. front sheet, contents, clear sections, tables & diagrams and relevant Harvard referencing. The word count should not be exceeded by more than.

Assignment is 3,000 words. Appendices are allowed outside this limit.