Assessment - IMC Communication

Task - Evaluation and application of the communication model.

Evaluate an IMC campaign for an Australian organisation you either work for or one for which you would like to work.

The report should be a critique and application of the communication model (see Chapter 5 of Belch et al, (2014) for the theoretical model).

Based on what you have learned and observed in this subject to-date and additional scholarly research ensure you include the following:

• Briefly provide a context for your discussion regarding the importance of understanding communication in IMC and identify the organisation you have chosen.
• Illustrate and discuss the theoretical communication model outlined by Belch et al, (2014).
• Using the communication model, critically evaluate your chosen organisation's approach to IMC. As stated earlier, you can choose your organisation, but it must be well known.
• Applying what you have learned regarding IMC and the communication model, provide your recommendations for an appropriate communication strategy for the organisation including recommendations for suitable communication mix. Make sure your recommendations cater to the contemporary needs of customers/consumers.

Rationale-

Learning outcomes addressed in this assessment include;

• being able to evaluate theoretical concepts underlying integrated marketing communications;
• being able to examine and evaluate various elements of a contemporary communication mix;
• being able to critically evaluate marketing communications for a range of organisations and reflect on current organisational marketing by using communications tools.

Presentation-

A holistic, concise and informed report on the outlined questions using a broad range of academic references and sources

Be as creative as you like! However, ensure you answer all of the assessment criteria, include references and present in a report-style format.

Ensure your A2 report format is as follows (marks will be deducted unless the following is included):

• Title Page Subject details, assessment number and topic, your name and ID number.
• Report Title Page - Title of the report, chosen brand, your name, date.
• Executive Summary - A one-page summary of your report written in past tense
• Table of Contents - with page numbers
• Introduction - a brief overview of the report to set the scene
• Task - outlined using headings - this should answer the Task requirements
• Conclusion/Summary
• Recommendations
• Reference list
• Appendices (if any)

SUGGESTED TEMPLATE-

Cover page

i. Table of contents

ii. Executive summary

1. Introduction

Set a scene here - what you are going to do?  Identify the company that you are going to evaluate and perhaps, what is the scope you are looking at? Try to give details so that the reader will know what is to come in the following sections.

2. The IMC Model and its importance

Here it would be more about the literature you have uncovered about the model. Try to capitalize on academic journals to review, as it would give the report more depth. Avoid defining. Paraphrasing would be ideal.

3. Evaluation of the model and the organization

This is the application section.

4. Recommendations

Focus on what you would do to enhance the IMC. That is what the assessment is about.

5. Conclusion

6. References.

2000 words

15 apa reference

Attachment:- Chapter.rar