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Advantages and disadvantages
1. Advantages

There are some benefits that Aldi can get from short term objectives such as allow development or small format supermarkets in edge-of centre or out of centre locations. In addition, Aldi (2010) found that ‘ in relation to short term objective set out above, we note that there has been a move towards a ‘sequential test' approach in Victoria and New South Wales to help facilitate development where it can be demonstrated that there is no available land in designated activity centers'.

2 Disadvantages

The threat for Aldi is that there are new entrants entering in Australia market such as Wal-mart and Tesco from UK. Thus, during shifting surroundings Aldi needs to ‘develop other more building blocks, especially customer responsiveness and their supplier relationships'. This would give more of a differentiation strategy to Aldi's advance.

 

Strategic Management, Management Studies

  • Category:- Strategic Management
  • Reference No.:- M9527994

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