ADDITIONAL ANALYTIC COMMENTS PER QUESTION
EVERY PART OF THE STRUCTURE.
Dear All, Please take some time to go through the following details for the third assignment.
Very quickly: you will need to prepare a 4.000 words report.
Where you don't have to repeat the theories, just use them and reference them in order to provide related answers to the 4 questions. In general: It is a report (not an essay) thus you will need analytic headings, sub-headings, clearly structured answers.
Please follow the particular suggested structure: Front Cover, Executive Summary (excluded from the word count) Table of contents
1. Introduction
2.
Q1 - Analysis of the external environment Sub-headings here e.g. 1.Macro Environment Analysis - PESTEL, 2 Micro Environment Analysis - Porter's 5 Forces Model 3.
Q2. - Analysis of the internal environment Sub-headings here: e.g. 1.Resource Based View of the Company, 2 Value Chain etc.. 4.
Q3. - Analysis of PR crises Subheadings again here - according to your identified crises/relevant theory 5.
Q4. - Strategic Analysis Subheadings here: e.g. 1. Business Level Strategy,
2. Corporate Strategy,
3. Strategies Suggested for future/Evaluation,
4. Implementation Modes/Techniques and Final Suggestions.
5. Conclusions - Yes, this can be as part/sub-heading of the previous point - it is up to you.
6. Full list of References / Bibliography (excluded from the word count)
7. Appendices. (excluded from the word count)