A SWOT analysis is to be written on an organisation that you will be choosing for your Marketing Plan. The organisation can be either a Singapore or an International company; they can be a service provider or a company that produces a physical product. You should provide information about the organisation's background, current operations, service or product offerings, product positioning, geographic markets, financial situation, distribution network, etc vis a vis its competitors.

1. Provide an elaborate background about the organisation and its competitors.

2. Clearly Identify Strengths, Weaknesses, Opportunities' and Threats

3. Discussion and Explanation of SWOT elements

4. Layout of report, professionalism, English - grammar & spelling.

5. Referencing (In text citations & Reference List). At least 5 references are required.