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problem: A manufacturer’s research and development center should expand by building a new facility. The search has been narrowed to five locations, all of which are acceptable to the management. The assessment of such sites is being made on the basis of the five subjective location factors that follow. The Management has agreed to use a five-point scale (Excellent = 5, and Poor = 1) to quantify and compare their subjective opinions regarding the relative goodness of the sites. The weight reflects the significance of each factor in the decision.

2474_weighted score table.jpg

Compute the weighted score for each alternative. Which location would you suggest?

Strategic Management, Management Studies

  • Category:- Strategic Management
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