A leading hospitality, real-estate development, and lifestyle company recently announced its plan to expand internationally through the use of strategic partnerships, and specified a new partnership with another company. Research this Web site, and provide a response to the following:
- Discuss how the strategic partnerships that have experience in local markets will help to make international expansion possible.
- Identify a foreign market that you feel this company should enter next, and explain why it should enter that market and which of the strategies should be used.
- Explain the challenges from competition in the local market, and how the company might respond strategically to the competition.