problem 1: A company wishes to launch new toothpaste that can effectively prevent cavities and tooth decay. The toothpaste market is highly crowded with multiple brands. As a marketing consultant develop a marketing communication strategy for the launch of the new toothpaste.

problem 2: Describe in details how ‘Differentiation strategies’. ‘Strategic positioning’ and ‘Strong branding’ is accomplished?

problem 3: Pick out three brands from a speciffic industry. How are they positioned? Which is the best in your view? Does the brand’s positioning give any emotional or self expressive benefits? How would you assess each brand’s positioning strategy? Hypothesize proof points and strategic imperatives for each brand.

problem 4: How would you adapt to the healthy eating trend if you were Mc Donald’s or Burger King? What are the options? Describe the problems in implementing each option. How would you deal with such problems?

problem 5: Describe with exs the applicability, merits and demerits of Low cost, focused and differentiation strategies.

problem 6: Every industry, whether big or small, experiences a trouble of decline in sales at some point or other. The down trend in the sales might be due to several reasons. What are these reasons? What are the remedies to lift the sagging sales? Describe with relevant illustrations.

problem 7: Define the term Market. What are different kinds of markets?

problem 8: Describe the process of market segmentation and how segmentation of a market is advantageous to a marketer?

problem 9: In the context of marketing, what does the term ‘Product positioning’ mean? Why it is so significant?

problem 10: Describe which segmentation variables would be most significant to marketers of the given products: Vitamins, Credit cards and coffee.