3. Think of a form that has attained a differentiation focus or cost focus strategy. Are their advantages sustainable? Why? Way not (Hint: Consider its position vis-à-vis porters five forces.)

4. Think of a firm that successfully achieved a combination overall cost leadership and differentiation strategy. What can be learned from this example? Are these advantages sustainable? (Hint: Consider its position vis-à-vis porters five forces.)

2. In the introductory stage of the product life cycle, what are some of the unethical practices that managers could engage in to enhance their firm's market position? What could be some of the long- term implications of such actions?

1.     1.  What were some of the largest mergers and acquisitions over the last two years? What was the rationale for these actions? Do you think they will be successful? Explain.

Ethics Questions

1.  In recent years there has been a rash of corporate downsizing and layoffs. Do you fell that such action raise ethical considerations? Why or why not?