1. Search online for recent reports on information security breaches. Describe an example. What happened? What was the potential (or actual) impact? How might it have been avoided?

2. What is a botnet? What sorts of exploits would use a botnet? Why would a botnet be useful to cybercriminals?

3. Why do cybercriminals execute attacks across national borders? What are the implications for pursuit, prosecution, and law enforcement?

4. How do search engines discover pages on the Internet? What kind fo capital commitment is necessary to go about doing this? How does this impact competitive dynamics in the industry?

5. How does Google rank search results? Investigate and list some methods than an organization might use to improve its rank in Google's organic search results. Are there techniques Google might not approve of? What risk does a firm run if Google or another search firm determines that it has used unscrupulous SEO techniques to try to unfairly influence ranking algorithms?

6. What can be done if you want the content on your Web site to remain off limits to search engine indexing and caching?

7. Put yourself in the role of a traditional media firm that is seeing its market decline (print, radio, tv, etc...). What might you do to address decline concerns? Have these techniques been attempted by other firms? Do you think they've worked well? Why or why not?

8. Which firm invented pay-per-click advertising? Why does Google dominate today and not this firm?

9. Can a firm buy a top ad ranking? Why or why not?

10. List the four factors that determine an ad's quality score.