1. Name a company that uses data as a source of competitive advantage. Justify your response.

2. Define dynamic pricing (in your own words) and provide an example not found in the text.

3. Define the following terms: table, record, field. Provide another name for each term, as well as an example.

4. Why would a firm use a loyalty card? What is the incentive for the firm? What is the incentive for consumers to opt in and use loyalty cards? What kinds of strategic assets can these system create?

5. Make a list of the kind of data you might give up when using a cash register, a Web site, or a loyalty card, or when calling a firm's customer support line. How might firms leverage this data to better serve you and improve their performance?

6. What is HIPPA? What industry does it impact?

7. How might information systems impact mergers and acquisitions? What are the key issues to consider?

8. Find the Web page for your school's information systems department. What is the URL that gets you to this page? Label the host name, domain name, path, and file for this URL. Are their additional subdomains? If so, indicate them, as well.

9. What is the difference between TCP and UDP? Why would you use one over the other?

10. Research online for the latest country rankings for broadband service. Where does the United States currently rank? Why?