1. Write a report (at least 400 words) on how to use data mining to help marketing managers specifically. Give a title to your report an interesting title to reflect the theme(s) of your report.

You must use a specific business (or a company) as an example and address how this business (or company) uses data mining in marketing practice.

Clearly describe at least three different marketing tasks that benefit from data mining (use one paragraph for each practice). Show word count.

2. Write a report (at least 400 words) about an application/practice of using text mining in a specific business (or a company). Give a title to your report an interesting title to reflect the theme(s) of your report.

Describe 1) what type of texts to mine; 2) what is the purpose and benefits of this text mining application, and 3) address any negative or controversial issue(s) regarding this application/practice. Show word count.