1. What is physiological measurement? Give examples of two techniques.

2. Associated Grocery Stores (AGS) has always used paper bags for sacking groceries in its chain of retail supermarkets. Management has noticed that some competitors are offering reusable bags to their customers. AGS management isn't certain just how strongly consumers in its markets feel about having to bring the reusable bags every time they visit the supermarket. Select two projective techniques.

First, defend your use of a projective technique.

Second, describe in detail how your two chosen techniques would be applied to this research problem.