1 the valuation of brands has finally arrived with brand, Ask an Expert

Management Studies

1. The valuation of brands has finally arrived with brand equity on the balance sheet. Discuss this in relation to the view that communication is an investment rather than a cost.

2. ‘Despite the wonders of technology the effects on communications are evolutionary rather than revolutionary.' Explain why this is the case using examples to illustrate.

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Project Management, Management Studies

Category:- Project Management
Reference No.:- M92024262

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