1. Take the global market for solar power and explain the areas of customer analysis you would wish to consider in developing the strategy for a company setting up in this area.

2. To what extent is it worthwhile estimating customer demand when introducing a totally new green strategy product? What are the implications for strategy?

3. On the subject of global warming, the former US Vice President Al Gore commented: ‘We have everything we need to begin solving this crisis with the possible exception of the will to act.' Some detractors from his book, An Inconvenient Truth, have argued that his evidence and predictions are, at best, exaggerated and, at worst, plain wrong. Where do you stand on this? And what do your opinions mean for business strategy?