1. Take a market with which you are familiar and identify how it needs to change with regard to green strategy and sustainability. What implications does your distinction have for strategic management?

2. Compare and contrast the green strategies needed by the following three types of company: a branded breakfast cereal manufacturer, a large retail bank and a national charitable institution of your choice.

3. Should companies introduce green strategies regardless of their cost? What are the difficulties of this approach? In view of your answer, what problems do you foresee in practice with regard to green strategy?