1. Prepared foods at Whole Foods Market, the world's largest retailer of organic foods, are very profitable. To make them even more profitable, suggest two strategies that would alter the product mix breadth and depth.

2. Suppose you have just been hired by a jewelry manufacturer as a marketing consultant. The manufacturer has been making private-label jewelry for 75 years but is thinking about developing its own brand of jewelry. Discuss the advantages and disadvantages of such a strategy.