1. ‘Strategy evaluation is an attempt to look beyond the obvious facts regarding the short-term health of a business and appraise instead those more fundamental factors and trends that govern success in the chosen field of endeavour.' (Richard Rumelt) Discuss this statement.
2. A well-known German company is primarily engaged in supplying motor components such as car radios and gear boxes to car companies in the EU, such as Ford and Toyota. It is considering acquiring a medium-sized US company as the basis for its first expansion outside Europe. What would you advise in this relatively mature and fiercely competitive industry?