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1. In what stage of the product life cycle is the Reading Rainbow television program? Has the mobile app changed that? Explain.

2. Discuss other existing products that have created new life for the product by embracing Internet, mobile, or social media platforms. Suggest an app for another tangible product or service that does not currently use online, mobile, or social media, along with ways to encourage customer engagement and social sharing.

Project Management, Management Studies

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