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Management Studies

1. Identify and discuss problems associated with assessing advertising effectiveness in foreign markets.

2. Compare domestic communication with international communication. Explain why ‘noise' is more likely to occur in the case of international communication processes.

3. Why don't more companies standardize advertising messages worldwide? Identify the environmental constraints that act as barriers to the development and implementation of standardized global advertising campaigns.

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Project Management, Management Studies

Category:- Project Management
Reference No.:- M92043111

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