1. How might Volvo find out why some customers prefer Mercedes or BMW ?

2. Should marketing researchers always engage the client designing the study ?

3. What can researchers do to get client to act upon the research result ?

4. What types of market research might help Volvo to refine the Oncore programme ?

5. What types of market research might help Volvo to refine the CARE programme ?

6. How could Volvo find out how to improve each of the six relationship identified above ?

7. How might Volvo find out how effective the drivers are at acting as ambassadors for the cars ?

8. Discuss the problems associated with quota sampling in surveys. How might such problems be solved?

9. what can researchers do to get clients to act upon the research results ?

10. what kind of marketing research do you think would be beneficial to a company such as Michel Herbelin in its attempt to get a strong foothold in UK market ?

See the given link of Case Study.

https://www.dropbox.com/s/6zujyt9dgh4rfdb/Case-study.rar?dl=0