1 general motors introduced the subcompact geo with a name, Ask an Expert

Management Studies

1. General Motors introduced the subcompact Geo with a name that appeals to a world market. Invent a brand name for a line of luxury sports cars that also would appeal to an international market. Suggest a name that implies quality, luxury, and value.

2. For each of the following product categories, choose an existing brand. Then, for each selected brand, suggest a co-brand and explain why the co-brand would be effective.
a. Cookies

b. Pizza

c. Long-distance telephone service

d. A sports drink

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Project Management, Management Studies

Category:- Project Management
Reference No.:- M92058705

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