1. Describe the role of five major participants in the Strategic Management Process (SMP) of a company.

2. Differentiate between mission and vision of a company? Explain with examples.

3. Explain in detail Porter’s four generic strategies.

4. Differentiate between core competence and distinctive competence.

5. Define the term ‘industry’. List the types of industries. How do you conduct an industry analysis?

6. What is meant by ‘structure of an organization’? Describe the five major structural types or forms of an organization.

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