1. Choose an organisation that is presently featured in the Australian media in a negative light.

THE COMPANY THAT I CHOOSE IS DEVONDALE-Murray Goulburn

2. Identify a strategic problem that could be the cause of that negative media attention.

3. Conduct either:
a. content analysis of a least 10 quality practical secondary sources, web forums andcommentary or social media sites
b. quantitative analysis using a known data set such as ABS descriptive statistics

4. Develop a set of strategic recommendations arising from the findings your secondary research.

5. Present your findings in a set of 20 PowerPoint slides, each one accompanied by a narrative commentary using the notes page.100 WORDS PER SLIDE.

Some important considerations:

a. Your slides must include an overview of the organisation and its strategic problem.

b. The type of research you conduct - qualitative, quantitative, secondary source or mixed - isup to you. You must include a detailed methodology, justification for your choice andgraphically represent your findings. Minimum 10 references.

c. You will not be assessed on the empirical rigour of your research but on the way in whichyou have explained the process you undertook, interpreted your findings and how itinformed your recommendations.

d. You can be creative with how you structure your slides, remembering the maxim that often

- Make sure your identification of the strategic problem and your recommendations are supported by references, with each one annotated using the Harvard method.

- You are free to choose any theory, concept or model from any subject in your MBA studies. But since it is unlikely your Workshop Leader will be familiar with every possible theory, concept and model, it is essential that you dedicate at least one slide to explaining why you have chosen it and why it is relevant to your strategic problem.