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1. A company often test markets a proposed product in a specific area or location. Suppose that you wish to test market your new revolutionary Super Wax car wax, which requires only one application for a lifetime finish. Where and how would you test market your new product?

2. Select an organization that you think should reposition itself in the consumer's eye. Identify where it is currently positioned, and make recommendations for repositioning. Explain and defend your suggestions.

Project Management, Management Studies

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