- Closed book, short answer and essay questions.
- Major Topics:
- Competitive Strategy Analysis
- How does IT change the basis of competition?
- How does IT add value to existing products or services or create new ones?
- What do you mean by Business and IT Alignment? Why is such strategic alignment important?
- Digital Future
- How are digital technologies changing the way companies do business?
- Business Process Reengineering, Reengineering Works
- Essence of reengineering, Principles of reengineering, Why did we design inefficient processes?
- Can you apply BPR to Ford, Tachshop?
- Why would you do BPR in business?
- Business Model
- What is a Business Model?
- How do you develop or rethink a Business Model?
- Amazon.com 2016 case
- Digital Ubiquity
- What is digital ubiquity? Why is it important for business and management? What makes digital technology transformational? Also consider the above questions from a value creation perspective.
- CRM, Profiting from Customer Data
- Customer Data Strategies (in the article)
- How would you achieve better CRM (namely, more business, revenue, sustainability, etc.) using Customer Data Strategies and CLTV?
- CLTV
- DDOS
- Textbook Chapters 1- 7 all included
- Most important chapters: Chapters 2 and 5
- Mini cases:
Zipcar (Chapter 2)
Santa Cruise Bicycles (Chapter 5)
- Cloud-based Accounting IS case
- Transaction Cost Economics
- Outsourcing
- Amazon.com 2016 case (see above)
- Assignments (individual and group)
NOTE) iPremier case itself would not be included in the exam.