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Your product already has a marketing strategy for countries A, B, C, and D, and you know that they are part of a homogeneous regional segment. If Country E is similar to A-D but does not use as much TV or Internet advertising as A-D, can you just extend the product into E (i.e., use an extension strategy)? Why or why not, exactly?

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Operation Management, Management Studies

Category:- Operation Management
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