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Your mobile phone represents both a product and a service whose marketing mix for the U.S. market is different than for other markets. Find an international market location in which your personal phone is being sold (bought G4 Android from Amazon) and also where your service provider (StraightTalk) is present (directly or through a partnership). What are the differences between the mixes in the different markets? Why? Support your answers with professional, academic sources and/or other credible sources.

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Operation Management, Management Studies

Category:- Operation Management
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