Your first assignment is to create a brand name, perform a name search online and create a relevant logo that reinforces the brand. The university liked the idea of “engaged and / or connected giving”.
However, name searches for “Engaged Giving” and “EC Giving” yielded similar results already in use. Help!!! Create a new brand name that communicates the aims / goals of the product. Complete a name search online. If there already is a similar name; document it in your paper (the name, who uses it today and what type of audience is the product marketed to) and develop another search. After finding a name that appears to be availalbe, write about how it represents the idea and then develop a logo that reinforces the brand. Include a picture / sketch of your logo.