Your firm is evaluating potential market segments for sherbets made with organic fruit. Part of the analysis is being done by an enthusiastic but inexperienced summer intern. As you walk past her desk, you overhear her say, "Our company sales potential is even bigger than the market potential!"

Select the statement(s) you make to help this intern understand her mistake.

a. Company sales potential cannot exceed market potential.

b. Company sales potential can only exceed market potential in rapidly-growing industries.

c. Company sales potential is always measured as a percentage of market potential.

d. Company sales potential and market potential can be used interchangeably.

e. Company sales potential for this product could exceed market potential because of the enormous popularity of organic fruit.