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Your essay must include an introduction, body, and conclusion, and address all relevant parts of each question. At a minimum, you must cite the textbook. Make sure to cite any references you use. Proper citation format for a reference includes the name of the author(s), the title of the work, the date of the publication, and the page number.

Essay Questions

Baby boomers in America are aging. Describe how this might affect the marketing mix for the companies listed below. For instance, how will demand be affected? What changes might these organizations need to make to stay profitable? Conduct research as necessary, and draw your own conclusions. Be sure to explain your reasoning.

Bally's Health Clubs

McDonald's

The State of Florida

Target Stores

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Operation Management, Management Studies

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