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Management Studies

Your company has decided to launch a new line of products. Create a new product or service based on what you believe the customer might need.

The company is Peet's Coffee and Tea and is only including the ones located within the Airport, and I am focusing on adding a new line of healtheir breakfast and lunch items.

I have come up with several question that focus on each characterstic of the target market which is all business and lesiure travelers.

DEMOGRAPHIC: Does the product cover all customers that are traveling within the 21-60 year old range?

PSYCHOGRAPHIC: Does the product promote the healthy food trends placed currently in society?

BEHAVIORAL: Does the product promote loyality to regular customers that travel frequently through the airport and reward customers for trying the item once with fair pricing?

GEOGRAPHIC: Does the product engage all travelors within Phoenix Sky Harbor International Airport?

I believe I came up with good questions for the characterstics but I am unsure of how to answer the following question below:

Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92287844

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