Your boss is not as well educated as you are becoming. He does not know the difference between tangible and intangible resources, and he certainly has never heard of the value chain. You believe that you can leverage your education so that it adds value to your company by having you educate your boss. You must be informative yet diplomatic in conveying the following information to him:

Define tangible and intangibleresources in relation to your firm, providing at least 2 examples of each (which are specific to your firm).

Identify what you think is more important to your firm's well-being-its current tangible resources or its current intangible resources. Why?

Which primary activity of the value chain is most pivotal to your firm's well-being? Why?

Which supportive activity of the value chain model is the most pivotal to your firm's well-being? Why