The first annual Smith Trust Family Marathon in support of disadvantaged youth is being planned by your boss. Initial interest in the event is projected to have 2,000 volunteers, 10,000 participants, and 20,000 spectators. You are charged with managing all food and beverage needs for this event. You'll need to organize concessions for the tradeshow and spectators, food for the volunteers and spectators, and food for the awards banquet the evening of the marathon. How do you determine who, what, how, and why for each part of this Marathon event?