You wish to analyze the pedestrian traffic that passes a, Ask an Expert

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You wish to analyze the pedestrian traffic that passes a given store in a major shopping center. You are interested in determining how many shoppers pass this store, and you would like to classify these shoppers on various relevant dimensions. Any information you secure should be obtainable from observation alone.

A. how would you decide what information to collect

B. Devise the operaional definitions you would need

C. What would you say in your instructions to the observers you plan to use?

D. How might you sample this shopper traffic?

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