You will be creating a perceptual map for the sneaker category for the following brands:

Adidas                        Converse                    Puma              New Balance             Keds   

Saucony                     K-Swiss                       Reebok           ASICS                      Mizuno           

Under Armor               Brooks                        Vans               Skechers                  Jordan

To do the map you will have to look at each brand and determine its personality, usage, users, main purpose, positioning, brand attributes and elements of the marketing mix.

You will determine what factors define the X and Y axis on your quadrant - that is up to you and how you determine to view the category.

ADDITIONALLY, you have to explain to me in a few sentences why you placed two (2) of the brands in a certain quadrant. You should do that talking about the brand and its competitors. Here are the brands each one of you has to explain further: Keds and New Balance.