You should take time to research your target market, the athletic shoe industry, and key business concepts in order to address the specific questions asked in this assignment. Mission Statement Who Does Your Company Serve? How Large is the Target Market? What is the Scope of the Product Line and Services Offered? What Effect Does your Business Have on the Consumers? How do you want the world to think of you? Measurable Goals Profit Return on Sales in a Period of Time Market Share Objective Customer Satisfaction Strategy to Complete the Goals How do you plan to enter each marketplace? Share the Marketing Mix (Product, Price, Place, Promotion) for each of the markets? What is the product development budget for each market?

Imaginary company-shoes