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Management Studies

You receive the results of a paired-comparison preference test of four soft drinks from a sample of 200 persons. The results are as follows:

	Koak	Zip	Pabze	Mr. Peepers
Koak	-	50^*	115	35
Zip	150	-	160	70
Pabze	85	40	-	45
Mr. Peepers	165	130	155	-

*Read as 50 persons preferred Zip to Koak.

1. How do these brands rank in overall preference in this sample?
2. Develop an interval scale for these four brands.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9792019

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