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You own a small manufacturing firm in California and are considering entering either Australia or Hong Kong. You are unsure which country you should target and unclear about which entry mode is most appropriate. A recent study investigated the differences between ethical perceptions of business managers from Australia and Hong Kong. The researchers determined two factors that impact the perception of ethical problems: (a) culture and (b) the particular mode of market entry (e.g., exporting, contractual, investment in subsidiaries, or joint ventures). What ethical issues do you think might arise in conjunction with the various market entry modes? How might these issues influence your entry-mode selection?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92288167

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