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You must submit a short paper of 3-5 pages in length, not including your cover page and references.

Analyze a company and find an article about breaches of security that has caused the company to reply publicly to its customers. Analyze the impact on the company and other e-business stories. Use relevant research and articles to support your opinion. You may wish to include reflections on how social media has increased consumer comfort sharing personal information and its impact on e-business as well.

Your paper should comply with APA Standards, bring in subject matter from your reading for the course and include your thoughts supported by class material.

Marketing Management, Management Studies

  • Category:- Marketing Management
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